Attract your potential ideal clients by creating and sharing things that provide value to your niche for free.

• Create one or more quality lead magnets

  • A lead magnet is a free digital download or resource that you can offer to potential leads and clients, and they can gain access to it in exchange for their email and sometimes their name as well.

    • More niche specific instead of general lead magnets can help filter your leads to help insure they are qualified warm leads.

  • When someone gives you their email address in exchange for one or more of your lead magnets, they are considered a warm lead.

    • You then can send them automated emails (known as a drip campaign) that usually include valuable content, offers, reminders, and/or insights, etc. to heat up your leads even more, till they are hot enough that they convert, or purchase from you and become a client.

    • You can also encourage the warm leads that you generate to schedule a free discovery call with you or with someone on your team, especially if your offer is a high-ticket or more expensive offer, where you provide some value to them and help heat them up more and convert them into a client.

• Create regular social media and blog posts that will give value to and attract your potential ideal clients.

  • Specifically focus posting daily/regularly on Tik Tok, Instagram Reels, and YouTube Shorts, since those are the best ways to attract and grow a new audience for free using social media.

• Find other digital "stages" to get on that those in your niche will probably watch/listen to, such as other Facebook groups, YouTube channels, webinars, and podcasts, to provide value to your niche, to get on their radar, and to help them want to learn more about how you can help them.

  • Attract and invite them into your private Facebook group, where they become your leads (if they need to submit their email to join), and where you can continue to provide real value to them, heat them up (help them trust you and the value your offer could bring them more), and qualify them more to see if they are a potential ideal client or not.

    • You can also offer those in the audience of your digital "stage" a different kind of lead magnet if another one would be more appropriate, like when you are in another Facebook group where you haven't received permission from the admins to post links.

• You can also do and optimize paid advertising to get in front of and attract more qualified leads, such as pay-per-click (PPC) Google ads and by running Meta / Facebook and other social media ads.